Just How SEO Has Evolved During The Last Decade If you're wondering how search engine optimization has changed throughout the last decade, you need to know that search engine marketing practices have completely changed. There was a time when search engine optimization meant completing webpages with all the keywords and key phrases you have been targeting and check engines would rank your internet site and send plenty of traffic your way. Several techniques were prevalent in the major search engines optimization industry during those times but things have completely changed over time. It won't be wrong to state that search engines like yahoo have successfully updated their algorithms to maintain the spammers away from their index. From the earlier years, the only thing you required to rank highly in the search engine result pages was hundreds of links from just about any domain. This gave rise to many software programs that managed to get extremely an easy task to get all types of links with a few clicks. Which was also the time when Web 2. was taking shape and lots of websites were available for spamming. In reality, many of the websites that allowed anyone to produce a free blog was packed with spammers who used those websites exclusively for creating inbound links on their other properties. This may even the time when article directory sites were very popular and Webmasters use to submit all kinds of content to article submission sites. There have been many successful software solutions available during those times that completely automated the content submission process to countless directories with a few clicks. However, those times are over and these days, if you follow those techniques, you may very well obtain a penalty from search engines like google. It does not necessarily mean the techniques that accustomed to work earlier have completely gone away but these days, you need to be extremely careful while creating links. Even a slight mistake on your side may result in complete loss of rankings. If you search throughout the Internet, you will see that many Webmasters are continuously penalized by the major search engines for breaking their guidelines. Therefore, it is recommended to keep away from spam and other black hat search engine optimization techniques if you would like rank your internet site over the longer term. Some of the old techniques really do work these days only for a short period of your energy. The production of Google Panda, Google Penguin and release of knowledge graph and other such changes by Google has completely upended the major search engines optimization industry. Nowadays, the easiest way to rank your web site in the major search engines result pages is to pay attention to providing useful information towards the end user. However, you will find a common misconception that search engines like google are getting to be so excellent at weeding out spammers that there is not any desire for SEO consultants today. Nothing could possibly be further in the truth. In reality, the necessity for SEO consultants is significantly in excess of ever because there is high competition in just about every business vertical and SEO professionals know where to start to obtain high rankings for clients. The only thing containing changed is the automated solutions that utilized to function in the earlier years do not work today. These days, you need to do a lot of work in order to make high-quality content and to spread that content on multilple web sites in order to get good quality links from other Webmasters. You cannot just push a few buttons and plan to get thousands of links to your website. While you will find software solutions that can get you thousands of links in just a few clicks but there is however no worth of these links. These links may show within the backlinks tool but you must know that Google does not value these links. The sole links that count today are those from highly authoritative domains within your niche. Another important change containing happened in the major search engines optimization market is that relevancy has emerged like a big factor. Within the earlier years, receiving a few links from highly trusted domains even when these were not associated with your organization vertical, was enough to have high rankings. However, that is not really the way it is. These days, it's crucial that you get links off their authority domains in your business vertical. Links from press release sites also used to matter a great deal inside the earlier years. However, updates by Google has completely killed this system. Within the earlier years, there have been many automated solutions that allowed you to definitely submit your press release to several press release sites in a few clicks. In reality, there was also many services that used to get it done manually for a fee. Today, you will be unlikely to get any benefit by permitting links from press release sites. Article directories also accustomed to matter a lot inside the earlier years. However, Google realized that Webmasters were spamming this content directories to acquire links although the original goal of article submission sites was to provide useful information to folks who have been searching for that information online. The content directories sensed an opportunity to earn money and allowed a person to submit all sorts of content on their own websites without paying any awareness of the quality of the information. This led Google to devalue the links from article directories. In fact, many article directories have shut shop through the years while they were unable to sustain their business as a result of penalties imposed by Google. Therefore, you are unlikely to acquire any value by submitting articles to various article directory sites nowadays. There is a lot of misinformation posted online regarding the need for guest posts. Several of the Google employees have also commented that they are gonna devalue guest posts but which is untrue. Guest posts have a lot of value today but only should it be posted on the true authority website. Since guest posts employed to value a good deal, many people started creating huge network of web sites that were accustomed to sell guest to willing buyers. By updating its algorithms, Google closed that loophole and also the guest posting blogs, where every article on a website was there only to supply a backlink, lost their value. Many public blog networks were also created during those times in order to utilize this loophole. Once a number of these blog networks got too popular, Google quickly de-indexed every one of the websites present in the network and killed such blog networks overnight. This is also true from the public blog networks that are still being shilled by many people on various online forums to benefit from the Webmasters who don't know any better. However, it is also vital that you mention here that search engine marketing is incredibly much alive today nevertheless it involves a great deal of work. Together with proper keyword research, you must also give attention to content. Content is available in great shape these days. Therefore, it is important that you concentrate on creating content in a range of forms including video, infographics, interactive charts and long form articles. Your focus ought to be on serving the needs of the users and content will not be created simply to serve the needs of search engines like google. Along with good quality content, you must also focus efforts on growing your social networking profiles. While social media signals tend not to directly affect your rankings in the search engine result pages but social media marketing accounts with huge following allow you to get premium quality links by sharing your content. Overall, the major search engines optimization game has completely changed over the past decade but Webmasters who rely on serving the needs of their users through providing top quality content on a regular basis do not need to worry about their search engine results. Webmasters really do need to purchase search engine marketing services as there is a lot of labor involved with SEO today due to the complexity of factors involved. Therefore, it is recommended to partner having a reliable and experienced search engine optimization agency which takes care of your SEO needs while you concentrate on your core business.